The rhetorical situation in the ad shown in the link below involves two wrestlers in what looks like an arena. One of the wrestlers is on top with a smile on his face because he appears to like the softness of the other wrestler's suit. The purpose is to promote how soft the detergent makes clothes when they are being washed. I think the ad is using pathos because it is using emotion. The wrestler in the blue looks happy or comfortable when he's feeling the uniform of the wrestler in the red. The detergent makes the clothes softer, and because they are softer, the detergent brings happiness.
adsoftheworld.com/media/print/softlan_ultra_wrestling
I liked the ad you chose, it is very different and funny. You mentioned that the ad's main focus was pathos, because of the wrestler's smiling face. I think this is a good start to looking into what the ad is going for but I think you could have mentioned a few more things in the ad that were relevant for the product. For example, why was the fabric softener used on wrestlers? Was there a reason for this particular setting? Would it have had the same affect if it was set up in a different area outside of sports? Also, you never mentioned anything about logos or ethos. Although they may not have been present, ad's can encompass more than one of the three appeals. Good job though!
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